Winter to spring.

Introducing a new season through 3D animation is a particular kind of challenge: the product has to feel real, the environment has to feel alive, and the transition has to actually mean something visually.

For Livique’s spring campaign, produced with We Get Social Media, relit built a poolside scene that turns from winter to spring — the Lounge Venedig couch lifting into the air while vegetation grows beneath it, then settling back into the new season. The studio handled the full 3D environment, furniture modelling and texturing, animation and final composition.

The hard part wasn’t technical complexity. It was landing an art-directed, product-accurate animation on a tight timeline — quality that survives the feed, delivered at the feed’s pace.