“King of Everything”.

On Madison Beer’s 2024 Spinnin Tour, thousands of people a night watched a sandcastle slowly crumble as water rose around it — until everything disappeared beneath the surface. The visual played across the full LED wall behind the artist during “King of Everything”.

relit was brought in to handle the animation and rendering, working from an existing simulation file and environment and carrying the final piece to the wall.

Live entertainment is commercial 3D outside the usual campaign or product brief — a different context with different demands, and one of the most interesting spaces the studio works in. Across the tour, the visual was performed live to an audience of more than 160,000.