Lamborghini in the Limmat.

A Lamborghini, apparently submerged in Zurich’s Limmat river. For Zurich creative agency We Get Social Media, relit helped stage the guerilla stunt that briefly broke Swiss social media — handling concept, filming, and the VFX and 3D that put the car underwater.

The goal was simple to state and hard to pull off: show what a creative social media strategy can actually achieve. That meant a shot real enough to make an entire city look twice.

It worked. The clip spread across dozens of reposting accounts, tracked more than 20 million views with close to a million engagements, and made national press — covered by 20 Minuten among the biggest Swiss newspapers.